Belangrijke punten betreft Nieuwe website Herma Tjeerdsma

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Goedemorgen Ruben,

Heb je een goed weekend gehad?

We willen gaan starten met de campagnes voor Huidinstituut Tjeerdsma, echte=
r lopen we tegen een aantal belangrijke issues aan met de website waardoor =
we campagnes niet van start kunnen gaan..

Als we kijken naar de nieuwe website van Herma zien we dat deze nog niet vo=
ldoet aan de eisen en het beleid van Google en de beleidsregels van Google =
en Facebook Ads.
Er is iets van een soort van certificaat aanwezig, maar niet voldoende. In =
de browser staat ook geen slotje, zie: https://cl.ly/df63b322e337
Daarnaast ontbreekt er een pagina met de privacy policy van Huidinstituut T=
jeerdsma. Zie: https://cl.ly/cc03f5c0e817

Nu is het eerste punt van belang voor alle Ads, de laatste alleen voor de l=
ead Ads.
Maar, beide punten zijn basis elementen van een website en moeten dus in or=
de zijn.

Ook ontbreekt de privacy policy check box bij de contactformulieren, dit is=
wel van belang ook gezien de AVG wet, zou je dit kunnen inzetten?
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We hebben de GTM (Google Tag manager) al aangemaakt. De Code hiervan is: GT=
M-K2QWM2D
Er zijn verschillende WordPress plugins beschikbaar om de code te integrere=
n, maar de code kan ook gewoon in de bron geplaatst worden.
Voor de volledigheid hieronder uitgelegd hoe je de code in de bron plaatst.
—————————————————————————=
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Google Tag Manager installeren
Kopieer de onderstaande code en plak deze op elke pagina van uw website.
Plak deze code zo hoog mogelijk in de kop van de pagina:

(function(w,d,s,l,i){w[l]=3Dw[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=3Dd.getElementsByTagName(s)[0],
j=3Dd.createElement(s),dl=3Dl!=3D’dataLayer’?’&l=3D’+l:”;j.async=3Dtrue;j.=
src=3D
‘https://www.googletagmanager.com/gtm.js?id=3D’+i+dl;f.parentNode.insertBef=
ore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-K2QWM2D’);

Plak deze code vervolgens ook onmiddellijk na de openingstag :

=

Ga voor meer informatie over de installatie van het Google Tag Manager-frag=
ment naar de Snelstartgids.
Link: https://developers.google.com/tag-manager/quickstart

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Daarnaast zijn we benieuwd wanneer de website van Salon99 uit de lucht word=
t gehaald en wordt doorgelinkt naar https://huidinstituuttjeerdsma.nl/? Bel=
angrijk hierin is om het te redirecten.
Tevens vind je in de bijlage een lijst met url’s van de oude website, deze =
dienen om alles in goede banen te leiden geredirect te worden aan de juiste=
pagina’s op de nieuwe website.

Het lijkt misschien dat dit niet veel impact heeft als we dit niet doen, ma=
ar dat is niet zo. De pagina’s zijn allemaal al ge=EFndexeerd en hebben afg=
elopen jaren toch al het een en ander opgebouwd.

Ik hoor graag van je of je met deze mail uit de voeten kan. Laat het anders=
even weten.

Kan je tevens aangeven wanneer je denkt de punten op te kunnen pakken, aang=
ezien we zolang we deze punten niet aanpassen/toevoegen, we geen campagne k=
unnen draaien voor Herma. En hier hadden we al mee van start willen gaan.

Hoor het wel van je!

Fijne dag!

Groeten,
[Nicole Huisjes]
[Acsense – Full-service Marketing & Salesbureau]

Nicole Huisjes
Werkdagen: ma, di en do

T
+31 (0)523-760030
E
nhuisjes@acsense.nl
I
www.acsense.nl
Voorstraat 40
7772 AD Hardenberg
[Volg Acsense op Linkedin]
[Volg Acsense op Facebook]
[Volg Acsense op Instagram]

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LEADS & OMZET
MARKETING- & SALESSOFTWARE

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